LG Electronics (LG) is introducing its latest side-by-side
refrigerator into the Nigerian market, along with easier access
and bigger capacity. At 31cu.ft, LG’s biggest refrigerator offers
consumers the ultra-convenient double layered door system; the
Door-in-Door, and significantly more food storage space.
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Furthermore, LG’s proprietary Inverter Linear Compressor helps
deliver efficient performance with outstanding energy savings.
“We are extremely proud to be launching this product, as it acts as
an example of LG’s continuous hard work to satisfy its consumers’
needs and demands,” said Mr. Hyunwoo Jung, General
Manager, Home Appliances Division, LG Electronics West
Africa operations.
“The new LG refrigerator’s features such as the Door-in-Door
and its larger capacity, especially caters for our Nigerian
customers as entertaining house guests is a much loved custom in
Nigerian society.” LG’s innovative Door-in-Door feature
provides a smaller, auxiliary access point to a fresh storage
compartment mounted on the main door’s rear side. As well as
providing easier access to food and drinks consumers use more
frequently, the Door-in-Door feature helps prevent cold air
escaping when the entire fridge door is opened.
Opening only a small section of the door also helps keep food
inside fresher, while the inner compartment ensures that the fridge
makes full use of all available space. Furthermore, better
organization is made possible with the adjustable moving basket
feature, enabling users to easily adjust the height of the
compartments according to their needs.
Designed specifically to store more food at a time, the new
31cu.ft refrigerator is LG’s biggest to date. The fridge’s interior
space has significantly increased, helping users overcome any
limitations they have experienced with smaller capacities.
Moreover, the basket compartment in the door has increased to
cater for one entire extra row of canned drinks, so consumers can
enjoy more chilled drinks at a time. Hygiene Fresh™ works like
an air purifier in the fridge, meaning food can breathe in cleaner
air and stay fresher for longer. As one of the first air purifying
systems in refrigerators, made with ginseng extract and with an
independent anti-bacterial, dehumidifying, deodorizing fan
exclusive to LG fridges, LG’s Hygiene Fresh™ reduces dust,
fungi-spore, bacteria, and odor through its 4 step filtration of
active hygiene care.
Furthermore, the LG refrigerator sterilizes 99.999% of bacteria
inside the fridge and this is certified by the UK’s trusted quality
and safety provider Intertek. LG’s Linear Compressor technology
enables its refrigerators to be industry leaders in energy savings,
freshness, noise levels, capacity and durability.
The Linear Compressor efficiently controls cooling power and
reduces internal friction to achieve an A grade rating for energy
consumption. Changing from reciprocal to piston drive means
optimal efficiency and big energy savings. Fewer friction points
work to reduce noise levels significantly while enhancing the
product’s durability, allowing LG to offer a 10-year warranty on
refrigerators utilizing the Linear Compressor.
The new refrigerator is also equipped with several features that
provide consumers with the utmost in convenience, such the new
Easy Open Handle. Ergonomically designed to bring more ease
when opening the fridge door, and with much less force, the newly
designed handle makes opening even the heaviest of jam-packed
fridge doors effortless. In addition, with 30 LED lightings
installed into the fridge and 18 in the freezer, LG’s refrigerator is
now twice as brighter than before, not only making items that are
kept deep inside the fridge more easily visible, and more
convenient to reach, but also giving a more modern, luxurious
look.
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